Recently, my research has centered around two themes: visual political social media communication and marketing pedagogy involving technology. Below is a collection of my most recent publications.

For a full list of publications see Google Scholar

To purchase my book: #Share: How to Mobilize Social Word of Mouth (SWOM). New York, NY: Business Expert Press. Amazon

Visual and Social Media Political Communications

Towner, T. and Muñoz (2020, forthcoming) Instagramming Issues: Agenda Setting during the 2016 Presidential Campaigns. Social Media + Society

Towner, T. and Muñoz C. (2017) Picture Perfect?: The Role of Instagram in the 2016 Presidential Campaign, Social Science Computer Review  

Muñoz, C. and Towner T. (2017) The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season, Journal of Political Marketing, 16 (3-4), 290-318.

Towner, T. and Muñoz C. (2016) Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations, Social Sciences, 5(4) 56; doi: 10.3390/socsci5040056

Towner, T. and Muñoz, C.  (2016). Baby boom or bust: The effect of social media on Baby Boomers in the 2012 Presidential election, Journal of Political Marketing, doi:

Muñoz, C. and Wood, N.  (2015) Update status:  The state of social media in the marketing Curriculum. Journal of Marketing Education, 37(2), 88-103

Muñoz, C.L. (2012).  More than just Wikipedia:  Creating a collaborative research library using a wiki. Marketing Education Review, 22(1), 21-26. [ABDC listed—C level; Cabell’s Acceptance Rate: 20%]

Muñoz, C.L. and Towner, T. (2011).  Back to the Wall:  How to use Facebook in the classroom.  First Monday, 16(12). Retrieved from

Muñoz, C.L. and Towner, T. (2010).  Social Networks: Facebook’s role in the advertising classroom. Journal of Advertising Education, 14(1), 20-27.

Towner, T. and Muñoz, C. (2012). Facebook vs. web courseware:  A Comparison. Transformation in Teaching: Social Media Strategies in Higher Education, Catheryn Cheal, John Coughlin, and Shaun Moore, eds., Santa Rosa, C.A..: Informing Science Institute.

Towner, T. and Muñoz, C. (2011).  Facebook and education: A Classroom connection.  Educating Educators with Social Media, Emerald Publishing.

Interested in my research? Want to collaborate?

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