About

Munozstanding2015Dr. Caroline Lego Muñoz is an Associate Professor of Marketing at University of North Georgia where she teaches Digital Marketing, Principles of Marketing, Content and Social Media Marketing. Dr. Munoz has published in numerous journals including the Journal of Consumer Behaviour, Journal of Business Research, Journal of Marketing Education, Marketing Education Review, and Journal of Political Marketing.  Recently, she has co-authored a book, #Share: How to Mobilize Social Word of Mouth (sWOM) (Business Expert Press, 2017).  Her research has explored the integration of social media (Facebook, Wikis, and Google+) in education, social media curriculum for higher education, the role of social media in political campaigns, regifting, and the importance of authenticity in themed environments.

Contact Information:
email: cklmunoz@ung.edu

 

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