Course Materials

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Principles of Marketing Assignment:  Brand You LinkedIn Assignment

LinkedIn Logo

Project Objective:  The purpose of this assignment is to apply branding concepts in the construction of your personal brand.  In addition, you will become familiar and exposed to the popular professional social media network platform – LinkedIn.   This exercise will provide you an opportunity to learn about companies and professionals in your field of interest and allow you an opportunity to engage with them online.  Importantly, it should also assist you in finding an internship/job.


  • Gain a general understand of the LinkedIn platform and how it can be utilized in obtaining a job or internship.
  • Understand the various aspects of branding
  • Apply branding concepts to the construction of your own personal brand
  • Learn how to effectively communicate your personal brand via LinkedIn

Download Assignment Here

Download Branding Exercise Here

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